Social media is one of the most powerful tools that your business can utilize. With access to millions of people, you truly have the ability to build a following, and cater to the largest and most accessible audience out there. With that in mind, the greater the audience, the more aware you need to be about gender and incisvity. It is impossible to navigate social media in a bubble, and by being aware, you can ensure you’re being cognizant of every individual.
We hope that you are already doing these things in your social media, and if you aren’t, that you are checking in and seeing how you can do better. It’s the little things that truly name a difference.
- Names Not Pronouns
- Gender Inclusive Language
- Diverse Images and Icons
- Selective Emojis
- Monitor Comments
- Gender Inclusive Options
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Inclusivity and Social Media go hand in hand. Companies attempt to reach the largest audience due to the accessibility of social media meaning that there are more things to be aware of. Gender, sexuality, and race are all areas that inclusivity needs to be considered. It is also important that you ensure your guidelines and expectations of all social media managers are clearly established.
By having a uniform vision, you can ensure everyone feels safe in a world that is so diverse and busy.
Have questions? Reach out to us!
Names Not Pronouns
Have you ever noticed that when a company addresses an individual in the comments of the post, they usually use your name? Like, “Hey Dave, what a great question….” or “Yes Lisa, the sizing chart can be…” This is a company’s way of avoiding pornbouns and ensuring that zero assumptions are being made. While Instagram has recently added in the pronouns feature, not everyone uses the feature. To keep responses uniform, businesses choose to use names and not pronouns.
Pronouns don’t need to be used on social media, in fact, by using names, you can create a more personal and meaningful connection, which is worth more than anything on social media.
Gender Inclusive Language
Language is such a powerful tool and it has the ability to expose our perceptions of the world. By not referring to individuals by their sex, inclusivity can be promoted. Your messaging needs to be gender neutral in order to keep up with the times, but also to provide everyone with the respect that they deserve.
Your company can help make social media a safer place for everyone. By participating in gender neutrality, you can make everyone feel like they belong.
Diverse Images and Icons
Emojis are one of the easiest ways to communicate. Regardless of whether you speak the same language as someone else, emojis are a sure way to communicate. A thumbs up will always mean okay, and a smiley face will always mean happy. Emojis can be integrated in your social media, but how do you ensure it is inclusive?
It’s time to start utilizing the yellow emojis. In recent years, smartphones allowed users to change the skin tone of the emojis. We recommend as a business, you choose to utilize the yellow ones. This is the most inclusive way that you can integrate emojis into your captions.
Yellow emojis get the message across without addressing a singular group.
Social media is a freeing pace to be and it has many benefits. With that said, there are still individuals that feel the need to hide behind their screens… the keyboard warriors. It is so important to monitor your comments and make sure that anything on your post is positive and inclusive.
When people come to see your page, it is important for them to know that they are in a safe place. You can provide this by ensuring all comments are appropriate. We recommend that you report people making offensive comments. You must have the best intentions in your response, but it can easily be misconstrued. Choose zero tolerance!
Everyone loves contests, ivaways, and newsletters. Often when people sign up for these, they are asked a variety of questions, including their gender. While this may be important data for you to gather, it is important that your gender options are all encompassing and inclusive. Make sure that people agev the opportunity to select genders outside of the binary.
If you don’t plan on using gender data for your strategy, than it may be time to remove the questions asking for gender. If you don’t need it, don’t ask for it. These surveys should feel inclusive, and when someone is unable to find what describes them, they will likely leave the page.
Your social media needs to be inclusive in order to obtain the largest amount of traction. WIth that said, this list is not all encompassing, and there is always something more that we can all do. We need to be better to create inclusive spaces for all, and that begins with listening. WHen you see what others need, you can be better as a whole.
Social Veil is dedicated to making a space that is inclusive to all regardless of their psychographic or demographic makeup. We want everyone to feel like Social Veil is there to support them.
We have taken years to culminate the exact features, voice, and inclusivity we want in our platform. We aim to be better than the rest, and to continually improve. If you have any questions about inclusivity and social media, please reach out to us.