How Twitter’s etiquette and culture will restrain the 280-character fears

It’s happened!

After the rumours hit an apex of a possible 10,000-character limit, people began a countdown to the death of Twitter. Why was it desperately trying to change its cultural pillars? Brevity as we know it, the 140-character limits that has drawn and repelled, could not be changed because in the end, that pillar held up the entire platform.

This was, and still is, the belief. Don’t. Touch. This. Pillar.

Well, it was touched. In the end, after all the rumour and all the talk, Twitter decided to double it’s character limit. 280 singular pieces of alpha, numeric, and symbol goodness could now be used to express yourself.

The Combined Sound of Happiness  from Digital Marketers the World Over

After the gasp, their was one group of users who were ecstatic, digital marketers. The days of squeezing the last bit of sense from a sentence into such confined spaces was over. All those years of creative writing wasn’t for nothing however, they learned clever ways to introduce emotion, desire, and a slew of other emotions needed to create curiosity.

We won’t lie, we celebrated.

Truly though, it’s just another sentence, and this is one reason why the world as Twitter users know it, has not come to an end.

It’s Just One Sentence

Here’s a current Twitter post we recently pushed to the character limit, 137:

We’re releasing our Public Beta soon! Explore a whole new visual #SocialMedia management platform! SIGNUP NOW –

Now here it is at 181-characters.

We’re releasing our Public Beta soon! Introducing Socialveil, a whole new way to visualize & schedule your social media management! SIGNUP NOW – #SocialMedia

Notice we didn’t NEED to use everything, there’s a good reason for that.

The Culture of Twitter is Strong

It’s been 11 years since we’ve been trained at brevity. Trained at expressing ourselves in a short and sweet manner. There have been services that help extend 140-characters for awhile, but they never caught on.


There main reason it failed to is because it took you away from being within the platform, removing you from the experience. Not good UX design, but we understand what it intended to do.

Users had not only habituated to the limit, they embraced it, a digital Stockholm syndrome if you will.

This is why we don’t believe the increase in character limit will yield a negative result. Aside from the odd comedy some users are doubling down on, an unspoken rule will come to exist, much like it did when Twitter Polls were released.

Remember that fear? Your Twitter Feed Is About to Be Flooded With Polls, well, we survived because basic Twitter etiquette came into play. And that’s how this will play out. Don’t underestimate a platform’s culture, especially one that is 11 years old.

Now go enjoy yourself 🙂