We’ve always loved words, their influence and how, when you craft that perfect post, they can sing. This is the battle those struggling to create unique content face when disseminating their blog post. That perfect sentence.
Some people have resorted to god-awful attempts at SEO driven titles that remove any human emotion, such as, ‘Get Easy Amazing SEO Tips Now In 5 Steps And Watch Your Traffic Google!’. Who actually clicks on these? People you don’t want to bother with anyhow, that’s who.
It’s like watching the blind follow the blind, traffic clicking their neighbours clickbait.
For those of us wanting to put together a well thought out title that provides curiosity, information, SEO friendly and dare I say thought provoking structure, we have this to say. Stop trying to jam it all into one sentence.
Your blogpost doesn’t just get one post on one channel, does it? If you answered yes, it shouldn’t.
You have several opportunities over multiple channels to create post titles that speak to different audiences. That’s 3 variables to draw up ideas for. You then have at least 300 words and a couple of topics within your blog post to help shape perspectives to talk about, so all you need now is the title of your post, and in this case we’re going to use this article.
First, we’re going to use W5H1, Who, What, Where, When, Why, and How. We want to answer questions the user might have about the article we’ve written, and running your blogpost through the W5H1 filter can help tremendously. Secondly, use the article’s sub-headers to create post titles. Above, we have The Breakdown, so we could create the title:
- How to Breakdown your blogpost into 10 social media posts!
- How to get more mileage from your blogposts
- How to schedule one blogpost several times, and not be annoying!
Below we have Timing is Everything, so we could write:
- When scheduling your blogpost, timing is everything
- How does timing play into better engagement for your social media posts?
- Why timing is everything when scheduling your blogpost
Timing is Everything
We’re a big fan of woking smarter, not harder, so we like drawing up mini-templates to help us through new processes. Here’s another way we would use the above information to create several posts for this article, this time, our focus is on our audience and what they might be doing at certain times of the day.
You should ask yourself where they might be right now. Are they commuting? Did they just finish a board meeting? Eating lunch and checking their phone?
- 8:15 am, morning commute (Framed as an easy learning opportunity) Wondering How To Write Better Twitter Posts? You’ve Already Written Them Down [url] #hashtag #hashtag
- 10:25 am, just finished morning meeting (framed as an advantageous opportunity) Why Human Readable Twitter Posts Are More Important Than Ever [url] #hashtag #hashtag
- 12:55 pm, just finishing lunch (framed as a learning opportunity) Why Writing The Same Social Media Post For FB, Twitter & LinkedIn Is Making You Work Harder? [url] #hashtag #hashtag
- 2:20 pm, just finished a midday meeting (framed as an advantageous opportunity) Perspective Is Everything. How To Get More From Your Blogposts [url] #hashtag #hashtag
- 6:30 pm, at home after supper (framed as a question) Do Your Blog Posts Get Enough Attention From Social Media? They Will Now [url] #hashtag #hashtag
Simply put, we have morning, afternoon and evening crowds. Within them, you have commute, post-meeting, lunch and relaxing at home. That’s quite a few personas to build titles for. Of course, you’re audience will differ but you can get the gist of it.
Twitter posts don’t live long, so don’t feel like you’re spamming when you’re putting out 5 posts over the course of a day. We tend to create 9-12 posts per blogpost that we span out over a month. We then touch on the topic again in 3 months or so. That’s evergreen content for you!
Here’s an example of what the above breakdown looks like on a calendar. Let’s look at the Blue Pattern, the different shades represent the social media channel, Facebook, LinkedIn, Twitter.
On the first day, you’ve got 4 posts, 1 on Facebook, 1 on LinkedIn, and 2 on Twitter at different times. You should boost the Facebook post and target it towards your audience for greater reach and engagement (Think $5, doesn’t have to be crazy).
The rest of the week, you’re utilizing Twitter. You can add more here if you like as the half-life of a tweet is quite low. The week after, we hit up Facebook and LinkedIn again, but this time with a different title, taking on a different perspective in the article. This can target a different audience segment, and you can boost it to them as well if you wish.
As you can see, we’ve taken a single blogpost and given it new life, taken different perspectives, and introduced it to new audiences, all without spamming. Pretty awesome!
One last thing, see the different colour patterns? Those are meant to give you a visual that by staggering your blogpost pattern weekly, you can insure spreading it over the month in a way that provides both a different audience and more overall content.
Hope this helps, let us know how you disseminate your posts. You can download a hi-res printable version of the pattern and calendar below.