LinkedIn has joined the likes of Snapchat, Facebook, and Instagram to name a few social media platforms that allow you to create video to post easily and effortlessly. But something seems off, LinkedIn doesn’t seem like the kind of channel where you would share the same type of video content you do on Instagram or even Facebook, does it?
How should I use video for LinkedIn?
You would be right, but LinkedIn doesn’t want you to share your evening adventures in the same way, they want you to share things like:
- Work hacks that increase productivity
- Your perspective on the days news
- Interesting tech that will make waves in your industry
- Business related engagement
It’ll be interesting to see what direction LinkedIn’s audience will take video, especially since online video helps build the “Know, Like, and Trust” factors that are critical to business relationships, the potential for industries that thrive on getting their face, voice, and personality in front of potential prospects will be great.
Video = Engagement
Regardless of how LinkedIn’s audience uses video, the numbers don’t lie when it comes to video engagement, and its projections are not to be ignored. It’s projected that online videos will account for more than 80% of all internet traffic by 2020.
Look at YouTube, with more than 500 million hours of videos watched every day, and over 8 billion (million with a capital ‘B’) videos when it comes to Facebook. That’s 100 million hrs!
The fact is, LinkedIn making video easy to create on their platform is going to make those looking for more leads and clients in the B2B marketplace, very happy.